The company started to expand into new frontiers of the toy industry. In 1971 LEGO began to target young girls with the release of furniture pieces and dollhouses; https://lego-x.com/2020/02/05/lego-stores-use-virtual-data-rooms/ in 1974 that introduced the first individual figures, known as Minifigures; in addition to 1979 it expanded in space with sets highlighting astronaut minifigures, rockets, lunar rovers and spaceships. The Successione series first showed that same year, a line of charms elements aimed toward young girls. This era also noticed the creation of a administration structure, with Godtfred Kirk Christiansen’s daughter Kjeld Kirk Kristiansen getting started with the managerial staff and working to modernize the company’s manufacturing methods.
The 1970s also noticed the introduction of something that allowed customers to select certain stones they planned to purchase and build their own products, rather than purchase pre-made solutions; this is popular with adults, as well as kids. In the same decade, Profano branched away into medieval territory while using the Castle idea, and in 1980 the company added it is first coach sets to its lineup.
In 1989 Lego announced the Pirate template, and with it many pirate ships, desert islands and treasure. The organization also enhanced its variety of facial movement, adding beards, eye downtimes and lip stick in addition to the common two sight and smile. Some more aged Lego enthusiasts resented these kinds of changes, selecting the more basic faces of earlier products.
As Seglar expanded right into a huge international corporation, it had to find ways to satisfy the requires of it is big name customers like Concentrate on, Wal-Mart and Toys ‘R’ Us, which demanded much larger selections and faster delivery times. To keep up with these requirements, the company started to reduce total production coming back new products by causing more using of computerized assembly systems.